*Business Advertising* | Brooklyn NY Yoga Studio Customers That Pay More

You might be tempted to use LivingSocial or Groupon to promote your Yoga, Pilates, or fitness studio. I would urge you to wait until you go through my video, "Business Advertising For Yoga Studios". It shows you how to use Facebook advertising to acquire new students. I walk you through a Facebook campaign I setup for a Yoga school in Brooklyn, NY called Sacred Yoga. They offer a variety of fitness classes, such as, acupuncture, massage, and personal fitness training.



The video starts off with me showing how I use Facebook's audience insights tool to target the perfect student for the school. With Audience Insights, you can target your prospects based on age, gender, location and income. This level of targeting is superior to advertising on the radio, newspapers, or flyers which is often a shot gun approach.



Any health and wellness business that wants to get customers who have the income to pay more, must start using Facebook ads to place their advertisement message directly in the face of the people they want as members of their fitness establishments. Towards the end of the video I demonstrate the "Retargeting" process for online advertising. What's so incredible about retargeting is that the process allows you to place your ad in front of people that has seen your first ad, but didn't sign up for your special offer.



This is very powerful and helps to lower your customer acquisition costs. Just image if you could get a list of all the people that saw your yellow page ads and say, "Hey, still want that special deal?" You would easily get more signups at your gym. Well, internet advertising is the only form of advertising that allows for this retargeting process.



Watch the video and use the strategies to build your business using Facebook ads.