*Facebook Marketing Strategy* | How Business Owners Use Facebook To Make...

https://www.youtube.com/watch?v=SAqdrQMwyt8

Should
you decide to use the strategies I reveal in this guide, you most transform the
way you market for more customers, clients and patients.

The
Yellow Pages will not help you. Neither will billboard signs, radio, or
newspaper ads. That's not how the affluent search for products and services
anymore.

Contecting
with the affluent in NYC requires a mix of Internet and direct mail marketing
in this New Economy. This has nothing to do with SEO or ranking your website in
Google.

If
you check out coupon sites like Groupon
and Living Social, you'll find
numerous products and services at deep discounts. These sites are a bargain
hunters dream come true. This is not where you want to find new business.

How
can you compete? Each year you lower prices to keep your income stable, while
working longer hours. Does this make you angry? It should.

The
Internet gives NYC businesses like yours a ton of competition. The New Economy
also means it's more important to differentiate yourself from your competitors.

*Medical Marketing Consultant* | Patient Attraction | Medical Marketing ...

https://www.youtube.com/watch?v=L4KM37HKW7E

*Law Firm Web Marketing* | Attract Client With Lawyer Advertising Training

http://attorneys.chrissewelldigitalmedia.nyc

*Plastic Surgery Marketing Consultant* | Patient Attraction Strategies

Google Adwords is a pay-per-click advertising platform that delivers clients, customers, and patients to businesses that are ready to spend money immediately. For cosmetic surgeons, Google PPC can deliver very affluent patients if you know how to target your advertising correctly. You can use zip code targeting to only show your ad the people who live in wealth neighborhoods. Don't forget to use a landing page after someone clicks your ad. If you send traffic directly to your website, less people are likely to contact you about your services. Your landing page should have a video with a short introduction from the surgeon. This builds trust and increases the likelihood that someone calls your office or fills out a form for a free consultation. Watch Chris Sewell's video.

*Business Advertising* | Brooklyn NY Yoga Studio Customers That Pay More

You might be tempted to use LivingSocial or Groupon to promote your Yoga, Pilates, or fitness studio. I would urge you to wait until you go through my video, "Business Advertising For Yoga Studios". It shows you how to use Facebook advertising to acquire new students. I walk you through a Facebook campaign I setup for a Yoga school in Brooklyn, NY called Sacred Yoga. They offer a variety of fitness classes, such as, acupuncture, massage, and personal fitness training.



The video starts off with me showing how I use Facebook's audience insights tool to target the perfect student for the school. With Audience Insights, you can target your prospects based on age, gender, location and income. This level of targeting is superior to advertising on the radio, newspapers, or flyers which is often a shot gun approach.



Any health and wellness business that wants to get customers who have the income to pay more, must start using Facebook ads to place their advertisement message directly in the face of the people they want as members of their fitness establishments. Towards the end of the video I demonstrate the "Retargeting" process for online advertising. What's so incredible about retargeting is that the process allows you to place your ad in front of people that has seen your first ad, but didn't sign up for your special offer.



This is very powerful and helps to lower your customer acquisition costs. Just image if you could get a list of all the people that saw your yellow page ads and say, "Hey, still want that special deal?" You would easily get more signups at your gym. Well, internet advertising is the only form of advertising that allows for this retargeting process.



Watch the video and use the strategies to build your business using Facebook ads.