*Plastic Surgery Marketing Consultant* | Patient Attraction Strategies

Google Adwords is a pay-per-click advertising platform that delivers clients, customers, and patients to businesses that are ready to spend money immediately. For cosmetic surgeons, Google PPC can deliver very affluent patients if you know how to target your advertising correctly. You can use zip code targeting to only show your ad the people who live in wealth neighborhoods. Don't forget to use a landing page after someone clicks your ad. If you send traffic directly to your website, less people are likely to contact you about your services. Your landing page should have a video with a short introduction from the surgeon. This builds trust and increases the likelihood that someone calls your office or fills out a form for a free consultation. Watch Chris Sewell's video.